OUR MISSION  

In a world driven by instant success, we tend to hide behind our social media identities, masking the full truth behind the partial realities we post every day. #HALFTHESTORY is a social media awareness campaign that aims to liberate men and women from all walks of life, by providing a platform that allows these individuals to share a part of their identity that is not revealed through their social channels. #HALFTHESTORY is not limited to weaknesses, vulnerabilities, or insecurities, but rather a celebration of individuality, intellect, and passion. Unlike other social movements, we aim to shed light on hidden human talents, ideas, or beliefs that connect us  on a deeper level in addition to the struggles that we face. 

WHAT STORIES ARE WE TELLING?

[ D I S C O N N E C T ]

  • Freshman year at college is just as easy as it looks on social media. 
  • I'm a guy with a killer job and an awesome frat. My life is perfect. 
  • I love the way my body looks in this bathing suit. 
  • I'm 100% athlete. 
  • I'm #blessed  & #passionate. 
  • New York Fashion Week was the most glamorous experience of my life #iwokeuplikethis
  • My boyfriend and I are the definition of #relationshipgoals. 
  • I have it all figured out. 
  • My #sociallife rocks, so let me prove it. #TGIF!

WHAT STORIES ARE WE [NOT] TELLING?

[ C O N N E C T ]

 

Unknown Passion 

Discovery 

Broken Hearts

Vulnerability

Stress

Depression

Secret Aspirations

Guilt

Fear

Anxiety

Mental Health

Weakness

Injury

Hidden Talents

Pressure

Pursuit

 

WHAT DO YOU WISH PEOPLE KNEW ABOUT YOU? WHAT MAKES YOU HUMAN? WHAT LIES IN THE OTHER #HALFTHESTORY?